On the one hand, restaurant logos should feature a design that’s direct and easy to read, especially when considering the customer may only have a moment to glance at it from a moving car or bus. Given all that, there’s a fine line when creating a restaurant logo. And that little branding component has a big job to do, often including the identification of dining atmosphere, food and its specific variety, availability of take-out, and the sellable aspects of service that go into preparation and delivery. Without a hefty advertising budget, a logo is often the only available marketing tool for a restaurant that wants to impress itself upon consumers without spending a fortune. Creating memorable restaurant logos that speak for themselves
